Tuesday, January 30, 2007

Golf Outing at The Phoenician Resort
(Additional registration required.)

Wednesday, January 31, 2007

FutureFocus One: The Challenges and Opportunities Which Await the 110th Congress
Location: Arizona & Prescott 
What does the power shift in Congress mean for the dietary supplement industry? Will adversaries like Rep. Henry Waxman and Rep. John Dingell succeed in their quest to gut DSHEA and increase oversight of our industry? In this session, Herbalife's John Venardos joins longtime industry lobbyists Ed Long and Jack Martin to tell it like it is and suggest what industry can do about it.
Speakers: Edward Long, Ph.D., Jack Martin & John Venardos

FutureFocus Two: Consumer Attitudes and Behaviors toward Food & Health
Location: Payson, Flagstaff, Sedona & Hallway
The Natural Marketing Institute (NMI) is the go-to research organization for insight into consumer attitudes and behaviors related to health and wellness. In this session, NMI's Steve French will provide actionable data and analysis that food and beverage companies can use to succeed in this changing marketplace.
Speaker: Steve French

FutureFocus One: Self Regulation for Dietary Supplements: A Specific Action Plan
Location: Arizona & Prescott
Industry thought-leader Loren Israelsen will moderate a panel of industry experts to discuss what is being done to address product quality, safety and claims. From self-imposed GMPs to collaborative efforts with the Better Business Bureau's National Advertising Division, programs are underway. Is it enough to make a difference?
Moderator: Loren D. Israelsen
Speakers: Michael E. Mangelson, Esq., Kirk Neal & Glen Putnam

FutureFocus Two: Opportunities in Energy Drinks and Functional Beverages
Location: Payson, Flagstaff, Sedona & Hallway
Beverage guru Jim Tonkin has assembled a panel of leading functional beverage executives to talk about where this fast-growing category is going next. How big can the market for these products get, and what innovations can we expect to see in the future?
Moderator: Jim Tonkin
Speakers: Steve Allen, David Jenkins & Peter van Stolk

FutureFocus One: Open Forum
Location: Arizona & Prescott
After a day of thought-provoking presentations, we conclude the day with ideas and opinions from your peers. Join Virgo's Jon Benninger as he leads an informal and open conversation amongst conference participants revisiting conference topics and debating the industry's future.
Moderator: Jon Benninger 
Speaker: Mark LeDoux, J.D. & Michael Lelah, Ph.D.

FutureFocus Two: Diabetes: Make a Difference and Make a Profit
Location: Payson, Flagstaff, Sedona & Hallway
Diabetes is one of the biggest challenges facing public health, and lifestyle plays a key role. In this session, learn how the food industry can play a role in addressing this epidemic, resulting in improved public health and a healthy bottom line.
Speaker: Cynthia Thomson, Ph.D., R.D.

Thursday, February 1, 2007

Sponsored by

FutureFocus One: What Consumers Say, What Consumers Do
Location: Arizona & Prescott
Consumers know they should take their vitamins, eat right, exercise and get plenty of rest. So why don't they? In this session we will examine the gap between awareness and action, and consider ways the industry can help consumers follow through on the healthy behaviors that will improve their lives and increase sales of healthy products.
Speaker: Barbara Katz & Virginia Lee

FutureFocus Two: Structural and Regulatory Challenges to Designing Food in a Health Conscious World
Location: Payson, Flagstaff, Sedona & Hallway
Of course consumers want healthier foods, but at what cost? Certainly not at the cost of good taste. As attention is focused on reducing the ingredients that consumers crave and increasing the health value of foods, what can companies do to be sure their products stay tasty? What are some of the regulatory challenges companies face in an effort to create healthier food that tastes good? Can healthier food taste as good, and are the regulatory challenges worth the hassle? Healthier food can taste good if you know how to do it, and it is worth the hassle if you know the law.
Speakers: Todd Abraham & Anthony Young, Esq.

FutureFocus One: The Promise of Prevention and the Problem of Proof
Location: Arizona & Prescott
Health care is always in the news. From drug prices to insurance costs, health care affects every person, family and business. And with the wave of baby boomers about to reach shore, the future is full of challenges. Join Jeff Blumberg, Ph.D., as he examines the role that supplements and nutrition can play in addressing the health care crisis, and how we can make it happen.
Speaker: Jeffrey Blumberg, Ph.D.

FutureFocus Two: Financial Performance of the Functional Food Sector
Location: Payson, Flagstaff, Sedona & Hallway
Everyone is talking about functional foods, but how is the sector performing? What companies and products have found success? David Thibodeau of Canaccord Adams will provide a wealth of data on the financial perfomance of this new and developing category.
Speaker: David Thibodeau

FutureFocus One: Addressing the Media and the Message
Location: Arizona & Prescott
Supplements are unregulated, dangerous and a waste of money. So say many members of the press. What is industry doing to get out a balanced message to counter this negative spin? CRN and DSEA have both launched programs to take on the issue with both earned and paid media campaigns. In this session, you will get an update on the plans and the progress.
Speakers: Elliott Balbert & Judy Blatman

FutureFocus Two: Trends in Consumer Food Habits and Behaviors
Location: Payson, Flagstaff, Sedona & Hallway
Laurie Demeritt, president of The Harman Group, will present findings from a nationwide study on consumer trends, which focuses on eating habits, taste and preference formation, food styles, packaging, and design. Specifically, recommendations will be made on how to talk to consumers about hot topics such as local, gourmet and fresh foods, along with tactical suggestions on marketing platforms that currently appeal to the consumer, such as vitality, simplicity, authenticity and customization.
Speaker: Laurie Demeritt

Friday, February 2, 2007

Corporate Village Tent at FBR Open

Shuttles will return to the hotel lobby at 2:30pm, 3:30pm & at the end of the tournament.