6 - 7pm |
Welcome Reception
This event kick starts the
conference with drinks and appetizers on
the Palm Grove. The Hyatt's 10-pool
waterscape sets a lovely backdrop for
networking.
Sponsored by National Enzyme Company
Location: Palm Grove |
7 - 8:30pm |
Dinner & Focus on
the Future Awards Presentation
Renowned resort chefs prepare
delicious Southwestern-style fare for
this dinner extravaganza. The Focus on
the Future Humanitarian and Vanguard
awards will be presented.
Sponsored by Capsugel
Location: Arizona Ballroom I |
8:30 - 10pm |
Casino Night
Double down and let it ride for a
high-stakes evening of casino games. Top
winners will receive prizes and bragging
rights!
Sponsored by Innophos Inc.
Location: South Foyer/Garden |
Wednesday,
February 17, 2010 |
7:30 - 8:30am |
Continental
Breakfast
Fuel up for a day of sessions and
networking with coffee, pastries, juice
& more.
Sponsored by HerbaKraft Inc.
Location: Vaquero D |
8:30 - 8:45am |
Conference Welcome
Location: Vaquero A |
8:45 - 9:45am |
FutureFocus Session: The Sustainability Consortium
Jay S. Golden, Ph.D., assistant professor – school of sustainability, Arizona State University
Dr. Jay Golden, Co-Director of the Sustainability Consortium, will discuss this independent organization of diverse global participants whose mission is to build a scientific foundation that drives innovation to improve consumer product sustainability. Founding members include Walmart, P&G, Unilever, Cargill, Dell, Disney, Pepsi, Waste Management, General Mills, Monsanto, KPMG and many other leading companies. Universities participating in the Sustainability Consortium include Harvard, Cambridge, University of Michigan, Arizona State University, University of Arkansas, University of Texas and UC Berkeley.
Location: Vaquero A |
9:45 - 10:15am |
Session Break
Stretch your legs and grab a snack
before heading into the next session.
Sponsored by Albion Human Nutrition
Location: Vaquero D |
10:15 - 11:15am |
FutureFocus Session: Healthy Eating Trends 2009
Melissa Abbott, trends and culinary insights manager, The Hartman Group Inc.
One does not have to look too far or too deep into the major trends impacting the marketplace, to see consumers are experiencing “food fatigue” and are abandoning many iconic brands in favor of new exciting flavors and product experiences. This presentation offers insights into the variety of choices consumers are making in foods and beverages—and reasons why they choose what they do. It highlights ways today’s foods and beverages are being reimagined.
Location: Vaquero A |
11:25am - 12:25pm |
FutureFocus Session: Mapping Natural and Functional Beverage Trends: What's New and What's Next by Restaurant/Retail Context and Target Audience
David Sprinkle, research director, Packaged Facts
Packaged Facts has been focusing on natural and functional beverages (including functional use of standard beverages such as tea and fruit juice), and will present some primary consumer data, framed in terms of the San Francisco-based Center for Culinary Development’s proprietary Trend Map (a five-stage trend map from earliest appearances of an ingredient to full incorporation into mainstream packaged foods), with an eye on specific foodservice/retail contexts and generational target audiences. At Stage 1 (the earliest stage) are culinary cocktails and exotic functional ingredients such as aronia and yumberry. Stage 2 moves into holistic Eastern-influenced functional drinks such as “Ayurveda in a bottle” formulations, kombucha, and drinking vinegars. Stage 3 includes electrolyte-rich coconut water and natural flavor sodas. Stage 4 covers functional drinks for kids, and at Stage 5 are stevia-sweetened beverages.
Location: Vaquero A |
12:30 - 2pm
(Lunch) |
FutureFocus Session: Embracing Open Innovation at Clorox
Patrick F. O’Loughlin, open innovation networks business leader, The Clorox Company
The Clorox Company sells Clorox bleach, of course, but also powerhouse brands including GreenWorks, Burt’s Bees, Kingsford Charcoal, Hidden Valley Ranch, Glad, Scoop Away and many more. Attend this session to hear what brought about Clorox's desire for open innovation and how it has changed from a closed-door company to an open innovator. Listen as O'Loughlin describes how The Clorox Company has structured its efforts and has brought hundreds of millions of dollars to market using open innovation. As a supplier, you'll understand how CPG companies think and how you can work with them through their open innovation networks.
Sponsored by Lonza Inc.
Location: Vaquero A |
2 - 3pm |
FutureFocus Session: Trends on the Move: From Food to Supplements and Back Again
Lynn Dornblaser, director, CPG trend insight, Mintel International Group
Dornblaser will look at several functional ingredient or marketing trends that have moved from one area of CPG to the other (and sometimes back again). The point will be to show how the notion of functionality is not limited to either food/beverages or supplements, but can work well in both. Some that come to mind are probiotics (started in beverages, moved to food, now appears in supplements) and the claim of digestive health (in the U.S. market, got its start in supplements such as Metamucil, moved broadly into food/beverages, and now those trends have impacted how supplements market themselves, such as Metamucil); energy ingredients and claims—they appear in both food/beverages and supplements, but with different claims and different ingredients; and joint health via glucosamine and chondroitin—an example of an ingredient/claim that has not been able to adequately make the jump from supplements to food/beverages.
Location: Vaquero A |
3:10 - 4pm |
FutureFocus Session: Navigating Nutritional Well-Being: Three Major Forces in the Global Health and Wellness Market
Svetlana Uduslivaia, research analyst, Euromonitor International
As health management and disease prevention strategies increasingly focus on improved nutrition, three forces have taken shape as distinctive industry responses to the emerging nutritional trends. Vitamins and dietary supplements, functional foods and beverages, and naturally healthy products have been seeking to win hearts and minds of health-conscious consumers. Each industry has its own appeal, yet each faces a number of challenges when confronted with commercial marketing, consumer attitudes and government regulations. This presentation will contrast the three rivals, discuss their position in the marketplace vis-à-vis each other and highlight factors that impact their growth.
Location: Vaquero A |
4 - 5pm |
Happy Hour
Wind down
with a cocktail and a recap of the day's
sessions with fellow attendees.
Sponsored by Roxlor International
Location: Terrace Court |
Thursday,
February 18, 2010 |
7:30 - 8:30am |
Continental
Breakfast
Gear up for the second day of sessions
with a breakfast buffet.
Sponsored by Jiaherb Inc.
Location: Vaquero D |
8:30 - 8:45am |
Conference Welcome
Location: Vaquero A |
8:45 - 9:45am |
FutureFocus Session: NMI’s 2010 Health and Wellness Consumer Trends
Steven French, managing partner, Natural Marketing Institute
Join NMI trend specialist Steven French as he debuts a range of new 2010 consumer and market trends affecting the health and wellness marketplace. Fads come and go, but trends and cultural shifts are here to stay. How will these trends affect your business? What opportunities do they represent in the new economy for your organization? Based on a multifaceted preface regarding the old consumer goods model, French will also explore how these paradigms must be changed based on global cultural shifts. These transformations will be crucial to future innovation and long term viability. In addition, each trend will be supported with new consumer insights and market observations with regard to foods, beverages, supplements, personal care, and other consumer goods.
Location: Vaquero A |
9:45 - 10:15am |
Session Break
Take a mid-morning break for
refreshments.
Location: Vaquero D |
10:15 - 11:15am |
FutureFocus Session: On The Horizon 2010: Eight Eye Opening Opportunities to Explore and Exploit
Barbara Katz, president, HealthFocus International
A new day is dawning for the global functional food, beverage and supplement market, which is expected to soar to $240 billion by 2012. Keeping up with the contemporary criteria to lure cost and information weary consumers will be critical for continued success. This presentation will expose eight trends, market directions or consumer targets you should be aware of that are here or on the horizon. The next year promises to be full of opportunity for dietary supplement and functional food and beverage marketers, but the key in the future, as in the past, will be moving from the general to the specific – understanding what consumers think, what they want, what they trust and targeting the right message to the right consumer.
Location: Vaquero A |
11:25am - 12:25pm |
FutureFocus Session: Safe Supplements and Athletic Performance
Daniel Fabricant, Ph.D., vice president, chief scientific and regulatory affairs officer, Natural Products Association; Travis T. Tygart, chief executive officer, U.S. Anti-Doping Agency (USADA); Marc Ullman, Esq., partner, Ullman, Shapiro & Ullman LLP
USADA, formed in 2000, is the independent anti-doping organization for Olympic sports. Most recently, USADA held a press conference to announce an effort in conjunction with the National Football League, Major League Baseball, the National Basketball Association, the National Hockey League, the U.S. Olympic Committee, and many other sports organizations targeted at ending the dangerous and unscrupulous practices of “rogue” manufacturers within the nutritional supplement industry. Among the proposals USADA is making through its “Supplement Safety Now” campaign, includes changes to the Controlled Substances Act, requiring all supplement companies to register with FDA, registration of all products, labels and ingredients with FDA, and requiring retailers and distributors to obtain proof from their vendors that all products have complied with these requirements. Attend this session to hear Dr. Fabricant, Tygart and Ullman discuss USADA’s Supplement Safety Now campaign, and the importance of the legitimate supplement industry assisting in the effort to stop rogue companies from hijacking the distribution networks of the legitimate industry.
Location: Vaquero A |
12:30 - 2pm |
Lunch
Sit above the pool grotto in the Terrace
Court for networking and lunch.
Sponsored by Sabinsa Corporation
Location: Terrace Court |
2 - 3pm |
FutureFocus Session: Opportunities in Mood Foods and Supplements that Boost Mental Performance
Tom Vierhile, director, product launch analytics/productscan, Datamonitor
In recent years, consumers have embraced emotional management products and strategies to make themselves happier, calmer, livelier and more mentally fit. As a result, mood enhancement has emerged as a fast-growing and promising new market opportunity for food and supplement makers. This presentation will focus on this emerging opportunity for marketers of functional foods, beverages and dietary supplements. It will also look at some of the challenges involved in marketing mood-enhancing products, including the negative stigma associated with emotional health as well as lack of trust in claims. The appeal of these products with different demographic groups like females, younger consumers and aging populations will be examined. Future growth opportunities will also be highlighted along with a look at recent global new product innovations in mood-enhancing foods, drinks and supplements.
Location: Vaquero A |
3:10 - 4pm |
FutureFocus Session: The Infuriating, Know-it-All Consumer: How to Persuade and Influence in the Age of Social Media and Community Marketing
Lori Colman, chief executive officer, Colman Brohan Davis Inc.
Every year, consumers and advocate organizations share exponentially greater amounts of information and opinions online about food ingredients and supplements. These global “communities of interest” are impacting your marketing, often in ways that can subvert your most carefully developed plans. In this presentation, you’ll hear about Colman Brohan Davis’s newest research on what’s most important to consumers when buying food or supplements, matching up their criteria to online conversation streams that are often completely at odds with manufacturer messaging and industry marketing campaigns. Who wins in this scenario? You can, when you adopt new tactics for listening, persuading and influencing in the age of social media and community marketing . . . one of the most challenging landscapes you will ever navigate.
Location: Vaquero A |
4 - 5pm |
Happy Hour
Resort-style happy hour at its
finest — poolside. Savor a snack and a
drink before heading out for the
evening.
Sponsored by Cepham Inc.
Location: Terrace Court |
9 -11pm |
Reverse Happy Hour
at the W Resort Shade Lounge
New this year — Sip a beverage and nosh
on appetizers at the hottest nightlife
destination in Scottsdale, the W RESORT.
The rooftop pool bar is the center of
all the action and Focus on the Future
attendees will enjoy an exclusive, VIP
area.
Location: W Resort Shade Lounge |
Friday,
February 19, 2010 |
6:30 - 11am |
Breakfast
Join your peers in the restaurant or
coffee bar at your leisure.
Location: Room Service, SWB Restaurant or Coffee Bar |
